Reach More Customers with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive: Watch the video: What is Mobile Responsive Web Design? Your website needs to be mobile friendly, so it needs to be “mobile responsive.” Responsive design is when your website automatically responds or adjusts on the fly to the screen size of the device viewing it. In effect, be it a desktop, a laptop, tablet, or smartphone, your website will load properly. Users Favor Mobile Friendly Sites According to a study commissioned by Google, 74% of users are more likely to return to a mobile-friendly site. But that’s not all. Some 67% of users are more likely to buy if the site is mobile friendly. On the other hand, if your website is not friendly to mobile viewers, you could be in trouble. On the same study, it was found that 48% of users are “frustrated” and “annoyed” by a non-mobile-friendly website. Some 48% said a company “doesn’t care” about its business if its site is not mobile friendly. Some 52% of users are unlikely to engage with a business that has a non-mobile-friendly site. More Mobile Devices Connected Online You need a responsive site as more and more people are using mobile devices to browse online. First of all, ABI Research estimates that there will be...
Go for Mobile Responsive Web Design [Infographic]

Go for Mobile Responsive Web Design [Infographic]

Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul. See our Infographic: Responsive Design Defined In a nutshell, a responsive web design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code. Having a responsive web design means your website responds to or adjusts automatically to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone. Today is the perfect time to go responsive as mobile ownership is up, and will continue to rise in the future. In the U.S. alone, there are already over 120 million smartphones and 50 million tablets, estimates digital research firm comScore. By the end of this year, 2013, there will be 1.4 billion smartphones across the world, adds another research firm, ABI Research. It is also expected that by 2014, there will be more mobile Internet users than desktop users. But it’s not just mobile device ownership you should look at; it’s what people do with their laptops, tablets, and smartphones that you should pay attention to. Digital Media Consumption through Mobile Owners are so engaged with their mobile devices that...

Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose. Non-Mobile Ready = Non-Customer Friendly A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study: 52% of users are unlikely to engage with a company whose website brought them a bad mobile experience 36% of respondents say a non-mobile-friendly site wastes users’ time 67% of users are more likely to purchase if the site is mobile friendly To add up to business owners’ growing woes, Internet research company comScore estimates that 52.4 million Americans now own nearly 58 million tablets. Another research group, Pew Internet, says 56% of American adults have a smartphone. Worldwide, there will be 1.4 billion smartphones by the end of 2013, adds ABI Research. That’s with a B, billion. Take note that these devices are not just capable of connecting to the Internet; they will be connected to the Internet. Cisco estimates mobile Internet usage will skyrocket at a pace of 66% in the next five years. Needless to say, Internet users – including your prospect customers – have been and will be...

Why We Are the Perfect SEO Solutions Provider for Your Business

SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us. Watch the video: We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need. We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach. You need to ensure that your provider understands your business and your industry. After all, your provider will serve as your online machine. They must have you marketing objectives as the blueprint in their mind to ensure that every effort is working toward your business goals. Your online marketing company should be capable of laying out the business plan to your online success. But in order to do that, they must intimately understand your business and your business plan. We create quality content that speaks to your target audience. We focus on creating content that is valuable to your target market – not keyword-stuffed and unreadable articles! One type of content we produce is promotional-based content, which is targeted to your existing and potential customers. This content will contain anything...
SEO Goes Natural & Social with High Quality Content

SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business. See our Infographic: Here are some Penguin and Panda update-compliant SEO methodologies. Publish High Quality Content The era of run-of-the-mill, duplicate, and poor content is over. If you want to get into the SEO battle and win, then producing high quality, compelling content should be in your arsenal. Great content is key to increased visitors, more engagement, more inbound links and higher rankings. 72% of B2B marketers use content marketing as part of their overall marketing strategy – BtoB Magazine 86% of B2C marketers use content marketing – Content Marketing Institute 90% of consumers find custom content useful. – TMG Custom Media 90% of CMOs say high quality content has a positive effect on audience attitudes – Custom Content Council 79% of marketers say their organizations are shifting to branded content – Forrester 72% of marketers rate branded content as more effective than magazine ads – Custom Content Council 60% of consumers feel more optimistic about a company after reading onsite custom content – Content Plus Stamp it with Google+ Google+ Authorship & Publishership...

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm updates should be primarily a concern for companies providing online marketing services, business owners who use SEO services should also know about them. That’s because if your SEO service provider happens to violate Google’s SEO guidelines, these algorithm changes will drastically affect your website’s ranking and your business will suffer the consequences. So before it’s too late, read our guide on the dreaded Google Penguin and Panda updates and what they mean to your business. Introducing Penguin, the Web Spam Fighter The Penguin algorithm is targeted at web spam. It was launched in April 2012. Its second version was released just this May, with two other updates in between Penguin 1 and 2.0. “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines,” says Google’s official announcement. “Next generation” Penguin affected 3.1% of search queries. Google search spam chief Matt Cutts advised webmasters to build websites that “people will tell their friends about and bookmark,” as opposed to conducting spamming. Web spam is often conducted by SEO providers desperate to get back links. In short, Penguin is about links. Get to Know Panda, the Crusher of Poor Content The other algorithm change that shook the SEO industry was Panda, which was designed to target poor quality content, particularly duplicate articles. It was launched...